2018 in Review 🎉

Not too different from yourself, we kept busy in 2018. With improvements to quality of life and some of our partnerships, there’s a lot that happened! Here’s a recap in case you missed anything.

Webinars and Team Hangouts

Webinars 🎥

With version 2.0 of our webinars, we’re dedicated to helping new users and existing users alike get up and running in Táve. For new users, we have our ‘Introduction to Táve’ and ‘Getting Started in Táve’ webinars, covering the basics of how Táve can help organize a business, and covering our getting started checklist so you can get clients booked in Táve. These webinars are both hosted weekly, and you can register for them by clicking on ‘Support’ inside of your account.

Team Hangouts 👨🏼‍🏫

In addition to our webinars, we’ve added in weekly team hangouts that can be joined from our Facebook User Group. These hangouts are open, so you can click the link, join, and we can talk about whatever you’d like! They’re a great place to ask a quick question, suggest something, or just talk shop!

Client Access Updates 🎨

PDF Printouts for Quotes, Orders, and Invoices

Manually saving and sending over a PDF for a client is officially in the past. Now if you want a client to see their entire order or want them to have a printable PDF of their invoice, you can.

Branding Updates

The look of a new brand should feel awesome right away, but we also updated a lot of back end CSS to bring older portions of Táve up to date.

Quote Updates

In addition to updating branding as a whole, we updated the look and feel of quotes, including the payment schedule and optional items. Booking clients in Táve should feel better than ever!

Organizational Improvements

Full Time Zone Support 🕐

Running a powerful business means you may hop a time zone or two. In additions to time zones now being automatically set based on the event location, you can also set default ones for every user on your account.

Better Calendar Feeds 📆

Calendar feeds can now be created with powerful filters. This means you can create calendar feeds just for certain brands, job types, attendees, or all of the above.

Job Templates 🎛

Your job type templates can now be reordered in your account, and creating them is easier than ever.

 

Quality of Life Changes 🙌

Quick Modals for Easier Setup

Modals (pop up windows) have been added into many places in Táve, removing the need for you to leave a page in the flow of setup. Check them out on your job types, lead status, job worksheet and more.

Updated Job Overview Page

The job overview screen can now be customized via drag and drop, allowing different layouts per user. We’ve also added an Agenda widget to this overview so you can preview the schedule for the job a little bit quicker.

Other 2018 Changes Include

  • You can now pass along a Credit Card Surcharge using our Square integration.
  • Transactions using our Square integration will create an entry in the Square Customer Directory.
  • Addition of Early Access Betas for new and upcoming features.
  • Full GDPR Compliance to ensure our compliance when interacting with any clients you have from the EU.
  • Táve will match new leads to existing contacts in your address book based on email address, first and last name.
  • You can now duplicate Email Templates.
  • You now have a sidebar section just for your invoices.
  • You now have a brand new Support menu with links to upcoming webinars, updated support content, and a lot more.
  • Over 400 other updates, bug fixes, tweaks, improvements, and hidden Taco Bell gift cards in the source code (maybe, maybe not, maybe we just want to know if you’re still reading this).

If you want to see more changes from 2018, you can always visit the changelog.

Guide to Running Your Own Business While Working Another Job

If there’s one thing any creative professional knows, it’s that there’s no such thing as an overnight success. Instead, it takes years of practicing, experimenting, trying, failing and trying again as you hone your craft, and that’s all before you even have the necessary chops to start your own business. Even once that happens, it takes years to build the reputation, clientele and experience required to quit your day job and pursue your creative venture full-time. So what’s the artistic hopeful to do in the meantime?

For most people, the answer is working multiple jobs. Creative professionals around the world spend their days in offices, boardrooms and business meetings, only to rush home to spend the evenings and weekends working their second job.

How can a creative professional find the time to do this and make their lives a little easier on themselves? That’s what we’re here to talk about today. We want to go over some tips for starting a business on the side, balancing two jobs and maintaining your passion even through the busiest seasons.

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Raleigh Wedding by Dave Shay

One of the top wedding and commercial photographers in Raleigh, Dave Shay has created a strong brand identity in both the wedding and commercial world. He’s an ambassador for MagMod, former technician for Leica and FujiFilm, and he spends his time when not working for Dave Shay Photography or Táve teaching photographers how to build better systems for their businesses.  Raleigh Wedding by Dave Shay

Images courtesy of Dave Shay Photography

What Is It That You Do?

Your business probably does more than one thing. Are you making it clear to your customers what exactly it is that you do?

What Are We Telling Our Customers?

Branding and the visual representation is more important now than it has ever been. In a visual marketplace, consumers have access to hundreds of options at a glance. You need to stand out and prove your value immediately. When you start off a single business with one goal this is easy, but if your business offers multiple services this can get confusing quickly. How do you create the ideal sales pipeline for a client looking for one of your services when you offer them so many? Are you giving your clients confidence that you’re the right fit for their job, or are you just shouting all the things you do at them?

Isolating Your Voice

Dividing pieces of your business that compete against each other for attention into their own brands gives you the opportunity to market yourself as an expert in that one area and lock your target client without making them

Raleigh Headshot Photographer

sort through a bunch of material never intended for them to see.

You get one chance to book each client. Make sure they’re being presented with the information they need and nothing more.

The first question you have to deal with is how far do you take this? Do I need separate Twitter, Instagram, Pinterest, Instant Messenger, and Fax Number for every facet of my business? The short answer is, yes… If you hate having free time. Otherwise, probably not. Isolate the different places that those clients are most likely to find you, and create from there. For some, this will mean two separate websites, for others it means a LinkedIn profile that directs to a different page on your website. For my commercial and wedding businesses, it meant two separate websites and appearances completely. If you’re looking to get into commercial photography, one of the best things I can share with you is that commercial clients don’t want a wedding photographer. They want someone specialized in dealing with corporations. By dedicating a website just to handle my commercial clients, they see me as an expert.

Commercial clients don’t want a wedding photographer.

A good rule of thumb on this is that if your services can add on to each other, you can keep them together. If they don’t overlap, they should be separate. If I’m selling corporate headshots, wedding photography, and a wedding GIF booth, there’s a good chance that my wedding clients will book a GIF booth. While possible, it’s very unlikely that they’ll book me for a corporate shoot the same time as their wedding. Since those two services can compete for attention, I’ll make sure they’re separated to strengthen each brand individually.

Appearances Matter

One of the biggest mistakes clients make when they book their clients is thinking that the appearance doesn’t matter at this point. They want to book with us, so we’re good. Maintaining a consistent brand throughout the entire process is essential to confirming yourself as the expert. One of the biggest reasons I chose Táve as my studio manager, was their ability to have multiple looks to the different brands inside of my account. Being able to send over a booking link specifically branded for my commercial clients, and send a softer branded quote full of wedding images to a bride moments later was a game-changer for me. The identity that my commercial client became accustomed to after viewing my website and portfolio was strengthened when my contracts and invoices had the same design to them. I even had a commercial client tell me that they’d be working with me going forward just because I wasn’t ‘one of those wedding people’, despite the fact that I very much am one of those wedding people.

Growing Your Business

Adding a second brand in Táve took me a few minutes at most to upload the images and get everything together. The real power of doing a second brand in my Táve account came when I was able to use the advanced reporting Táve offers. By breaking down profit and loss, lead sources, and product sales by each brand, I was able to see how to strengthen and grow each branch of my business individually and as a whole.

Wrap Up

While it’s not going to be the right move for everyone, separating your services into separate brands is something that’s worth looking into. Take some time, study the services you offer, and make sure your voice to your clients is clear and concise. Once you’ve got your brands figured out, take some time to use the tools from a studio manager like Táve to build your business to the best it can be.

Looking to set up your branding in Táve? Head here to learn more.

You can learn more about Raleigh Wedding Photographer Dave Shay at www.daveshay.com or on his instagram @daveshay.

 

Online Marketing Starter GuideIt all starts with an idea — something that’s unique to you. Maybe you’re a photographer. An artist. A designer. A writer. A makeup artist. These distinctions don’t matter when it comes to the actual business side of things. What matters is that you’re a creator. You’ve created something special, and now you want to share it with the world.

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We’re adding a new way for users to try out next-generation features directly in their account.

In the coming weeks and months, we’ll be introducing certain features on an opt-in basis for those users who love trying new features and providing feedback. Our goal is to release certain features on an opt-in basis to provide a more focused approach to feedback and refinement before general release.

While we’re not announcing any specific public betas today, you can opt-in to notifications so that you’ll be alerted when one becomes available.

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Leeann Marie

One of the leading wedding photographers in Pittsburgh, Leeann Marie has created an exclusive brand that is family focused for the cosmopolitan bride. She’s a national speaker for WPPI, has been in business for 9 years, and has a background in Industrial Engineering giving her a unique perspective on photography and business.  She photographs 25-30 weddings per year and only does office/admin work two days a week. Learn how Táve makes that possible for her. 

When I first started my wedding photography business, I had (what seemed like) an endless amount of time to work on my ideas, edits, and communication. I was out networking, writing blog post after blog post, managing social media like a pro, and mailing and receiving contracts.

Then life happened. I realized that sitting in my office for hours and hours on end was not doing any good for myself, my body, or my marriage. I needed a break! Add on top of that two kids in the past four years, and I really need my business to work for me instead of working for it!

Taking the time to invest in systems and tools that would help me succeed proved to be more and more important as my business (and family!) grew, and now I’m at a place where I have two small kids at home and only have office hours two days a week. I photograph 25-30 weddings a year still, and have received compliment after compliment about how well I prepare my brides for their wedding day, and how quickly their images are sent to their inbox.

And how has Táve stepped in to help? There are a million and one ways, but here I’ll outline some of the big places that I’m using their amazing technology to make my life easier and my business successful.

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​​PDF Invoices, Orders & Quotes and Client Access Updates!

As the first step, of many, towards improving how your clients interact with Táve, we’re excited to announce that invoice, order and quote printouts have been redesigned from the ground up. Oh… they’re also PDFs. ❤️

For years, users have wanted a more streamlined invoice layout that gets right to the point of what a client owes and when. We heard you and agreed completely.

Check out our announcement video to learn more!

In addition to PDFs, we’re taking huge steps to modernize Client Access (all the pages your clients interact with on Táve). This included some restructuring of how we build the code there 🤓which means you’ll probably notice a few subtle changes.

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If you are a photographer, florist, event planner or hair stylist, you have many tasks that need to be completed every day. From sending emails to scheduling appointments and events, there are many tasks you need to manage on top of your actual service. With so much to do, you may be wondering how you can stay organized.

Taking steps to stay organized will improve your efficiency and allow you to get more done. Here are four organization tips for creative business owners.

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Managing a small business means you’re in charge of many unique tasks. Investing in a system to help you accomplish your everyday tasks can help you save time and money in the long run.

What Is a CRM?

CRM stands for customer relationship management. A CRM is a system or application that allows you to consolidate all your customer information into one location. Tracking the last interaction you had with a client is easy when you use a CRM system.

With a management system, you don’t have to worry about losing information about a client or being unable to locate information from your last phone call with them. A CRM puts all of your client information at your fingertips.

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