Managing a business is no easy feat and can quickly become overwhelming. One key to being successful is to ensure you have organizational tools in place to help you keep your priorities on track. To assist you with this, we reached out to ShootDotEdit, who helps professional photographers streamline their wedding photography business by taking post production off their plate.
When you decided to go into business, what was it about a photography career that enticed you? For many, it’s because they love shooting and creating memorable images for clients. But did you know that only about 12% of your time is actually spent on shooting? The remaining 88% of your time is spent on marketing, accounting, sales, networking, and more. And even though you started your business to fulfill your passion of photography, you actually signed up to be a business person for most of the time!
For you to focus on the things you love to do in your business, you must maintain organization and free yourself from the tasks that hold you back. Below, we have 4 tips to share that will help you get organized in your business this year.
1. Create a System for Email Communication
Since up to 30% of your work week is dedicated to organizing and sending emails in your inbox, it’s imperative you create a system for email communication. When your communication techniques are organized, it becomes easier for you to reach out to potential clients and business partners. Each morning, filter through your inbox, and prioritize and delegate the emails you have to others on your team.
Another way to create a system for your email communication is to use templated emails, like these 49 customizable templates for wedding photographers, created in conjunction with Táve! When you use email templates, you no longer have to write out messages every time you need to communicate with a client or vendor (which will save you hours each year).
2. Write, Upload, and Schedule in Advance
Both social media and your blog are platforms you must stay active on to connect with current and future clients. To maintain consistency, you must post on social media and your blog regularly. Rather than writing blog posts, Tweets, and Facebook posts right before you want to post them, create time in your schedule to write them for the month.
From there, schedule each in advance using programs such as WordPress or Hootsuite. When you schedule in advance, you will not need to worry about remembering to actively post each day at the right time. Your stress will lower, and you can plan out exactly what you want to share on each social platform in advance.
3. Outsource Non-Profit Generating Tasks
While it may seem easier to do everything on your own since you know your business best, it’s challenging to achieve your goals while doing so. It can be challenging to let go of areas of your business, but to stay organized and grow, you must outsource tasks that do not generate additional profit for your business. These are tasks like color correction, billing and accounting, and album and website design.
For example, ShootDotEdit helps you with your wedding photo editing needs, Táve assists you with managing and organizing your business, and Fotoskribe implements advanced SEO techniques on your images and blog. When you trust others with tasks in your business that do not increase your profit, you can spend that time on other areas that require your immediate attention.
4. Maintain an Organized Calendar
Although it’s a simple tool, a calendar will be your best friend to help you maintain organization in your business. Having a visual of all your shoots and clients will be a lifesaver when you are trying to figure out when you can squeeze in some time for coffee to nurture a vendor relationship. Use a calendar that is easily accessible and syncs to your phone and computer, so you always have the most updated schedule. The last thing you want to do is double-book yourself for a wedding!
Tip: You can also use a content calendar to stay organized with your upcoming blog posts, social media, and email campaigns. The calendar will give you clear insight into what you have scheduled, so you consistently share your images and resources.
By keeping your business organized, you will be able to focus on areas of your business that you want to optimize and grow. For additional ways to organize and grow your business, download our Guide, How to Grow Your Wedding Photography Business!