Managing client expectations is a crucial skill to develop if you operate a creative business, such as a photography or event planning company. Ensuring your customers are happy should be a top priority for your business. When you deliver excellent customer service, it will be easier for you to gain new customers. Clients that have a great experience working with you will be more likely to write reviews or share with their friends. As you deliver exceptional customer service, you will see an increase in brand loyalty.

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We recently asked Courtney Zerizef of Homeroom what she thought about how to price your products and services. This is what she had to say…

Last week, we dissected the problems with a market-based pricing model in the creative industry. Now we’re addressing HOW to come up with pricing that works for you and your business. What are some steps that you should take to get your pricing set on the right foot? How do you stop guessing and create an actual pricing strategy?

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We recently asked Courtney Zerizef of Homeroom what she thought about how to price your products and services. This is what she had to say…

Picture me about 5 years ago. I was about a year into my photography business. I had been shooting for friends and family for whatever they wanted to pay me (if at all). I finally realized that if I wanted to actually pocket some money, have a vacation fund, or shift into full-time professional photographer, I needed to have a standard price for each photography service that I offered.

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When starting your creative business, you’re bound to make several mistakes. However, reading common mistakes other small business owners have experienced can help you prevent yourself from making the same mistakes. Whether you’re starting a floral design, photography or event planning business avoiding these common mistakes is crucial to your success.

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