One of the leading wedding photographers in Pittsburgh, Leeann Marie has created an exclusive brand that is family focused for the cosmopolitan bride. She’s a national speaker for WPPI, has been in business for 9 years, and has a background in Industrial Engineering giving her a unique perspective on photography and business. She photographs 25-30 weddings per year and only does office/admin work two days a week. Learn how Táve makes that possible for her.
When I first started my wedding photography business, I had (what seemed like) an endless amount of time to work on my ideas, edits, and communication. I was out networking, writing blog post after blog post, managing social media like a pro, and mailing and receiving contracts.
Then life happened. I realized that sitting in my office for hours and hours on end was not doing any good for myself, my body, or my marriage. I needed a break! Add on top of that two kids in the past four years, and I really need my business to work for me instead of working for it!
Taking the time to invest in systems and tools that would help me succeed proved to be more and more important as my business (and family!) grew, and now I’m at a place where I have two small kids at home and only have office hours two days a week. I photograph 25-30 weddings a year still, and have received compliment after compliment about how well I prepare my brides for their wedding day, and how quickly their images are sent to their inbox.
And how has Táve stepped in to help? There are a million and one ways, but here I’ll outline some of the big places that I’m using their amazing technology to make my life easier and my business successful.
Using Táve’s Lead Status feature, I categorize each and every lead that comes into my system and have a series of auto-emails that goes out to them at inquiry, follow up, and multiple follow-ups after that. It seems like I am always reaching out about their wedding, and the email templates help me to personalize their experience.
Want to go one step above and beyond? I ask for a client’s venue in my website inquiry form, and have individual emails for my preferred venues. If a lead is holding their reception at one of these places, I simply click a button and Táve runs an automation that sends them a custom email featuring weddings from their specific location, which makes me the pro on working at their venue.
Before the wedding day, I want my brides to know that I care about their wedding and that I’m easy to contact. However, I don’t have the time to keep track of every single person’s timing and reach out all of the time! In comes Táve with a series of automated emails that are sent to my brides 5, 4, 3, 2, 1 month before the wedding. I share with them all about wedding timeline planning and the questionnaire I’ll need them to fill out to give me all of the details of their day. That way, they feel like their photographer is never forgetting about them, and they have excellent feedback on how much they like these emails.
Want to go one step above and beyond? I also include details about wedding albums, prints, design, etc. in these emails in order to encourage post-wedding sales! Set them up for purchasing by showing them what you offer multiple times!
After the wedding, I have an automated email that goes to the client to say Thank You and re-sends them their wedding gallery link. I encourage them to share the link (good for post-wedding print sales!) and set expectations about what’s to come. On top of that, I have steps in my wedding workflow that remind me when to release the gallery, post a preview slideshow, and sends an email to my client when the gallery is ready.
Want to go one step above and beyond? I create a pretty .pdf all about how to download, manage, and order their wedding photos and place it on my Google Drive. And guess what?! Táve links with my Google and I can include that pretty document right into the gallery release email! The integrations that Táve has created really help in streamlining everything.
On top of that, who doesn’t love a good online review? I have a step in my workflow to ask for a review, where I give them the exact link where to post – and it’s an automation! So as soon as I click the checkbox, it sends that email to my clients when their gallery is fresh in their minds, and since I implemented this almost every client I asks leaves a lovely review – good SEO juice!
Want to have your work featured on prominent wedding blogs and magazines? You need to do the work to get there! I have a Submission portion of my wedding workflow, where I force myself to submit weddings not long after the gallery has been released. This ensures that I’m constantly submitting my fresh content, and that this important step in marketing does not get overlooked. I also have an automation that sends an email to my inbox stating client contact info, vendors, website links, gallery links, and client-provided details (proposal story, etc). I use this in filling out submission forms, and it makes the process so much easier!
Want to go one step above and beyond? I asked the most popular local wedding blog to send me a copy of the email she gets when people submit a wedding on her blog contact form. I then took this email and created a duplicate template in Táve. Now when I want to submit to her, I just click a button and it sends her an email – filled it with all of the info she needs, exactly how she wants it to look – right to her inbox. Saves me a ton of time!
In all, getting creative with my Táve setup and putting the time and energy into the system has paid off tenfold in my business. With my limited office time I am now able to focus on the few things that need to be done to deliver images, and then get back to playing with my little ones – and, you know, probably cleaning up after them and all of that fun stuff! Thank you Táve for helping my business succeed during this busy time in my life!
Leeann Marie Golish
Family photos by Camille Vaughan