In addition to being Táve’s Customer Service Lead, Nicole Hoffman also runs a full-time wedding photography business, Nicole Klym Photography. In this post, she shares her tricks for client loyalty, brand building, and all around good marketing.
As a wedding photographer, the service I provide for my clients goes way beyond just showing up on the wedding day. I often connect with them in-person a few times through meetings and when we get together for their engagement session. Staying in touch throughout the process is very important to show my clients that I’m thinking about them and I’m here to help during this exciting, and often overwhelming, time. Most of my communication is done by email, often triggered using automations set up in Táve to make sure I don’t miss a beat. But, everyone loves a good surprise, and that’s where services like Greetabl help me get really creative!
Rather than investing a lot of money into advertising my business, I let my clients do that for me, and gift giving plays a huge role in that. When my clients receive a surprise from me in the mail, they often take a photo and share it with their friends on social media, which makes me look pretty awesome too. I’ve even had wedding guests approach me on a wedding day to tell me my gift giving was on point… how about that for marketing!
I love Greetabls because you can personalize them for any occasion or recipient. They are a perfect holiday card alternative! To make them extra personal to my clients, I include 3 photos from their wedding in their design, and they can pop these out of the box and display them in their home or office.
The customization starts at the outside of the box, with designs that cover every occasion from holiday themes to prints featuring inspiring messages, adorable puppies, and other fun patterns. If you’re sending one as a welcome gift for a new bride, you can use their adorable “Just Said Yes” design. They even have a matching gift kit for inside to keep with the same theme. How fun!
Inside each Greetabl you can include one or more fun items, and the options are endless! You can personalize these for each box. So, if you know particular things your clients like (asking questions in your Táve intake questionnaire is a great way to find this out), you can really connect with them by choosing something you know they’ll like to show them that you’re listening. Or, you can choose from a variety of fun treats, from brownies and chocolates to bath bombs and candles. I love the option to add confetti in each box too, so they get a fun surprise when they open it.
Now, it’s even easier to get your clients’ contact information into your Greetabl account with an import of your Táve contacts! If you’re a Greetabl Insider Pro member, you can do this by choosing the Import Contacts option in Greetabl to pull in a CSV export from your Táve address book. If you need a refresher on how to export one of your Táve Address Book lists, we have a tutorial on exporting your lists here. You’ll want to choose the “all columns” option when saving your list there and then head on over to Greetabl to import those contacts. Surprise someone with a Greetabl today! Happy gifting!