Raleigh Wedding by Dave Shay

One of the top wedding and commercial photographers in Raleigh, Dave Shay has created a strong brand identity in both the wedding and commercial world. He’s an ambassador for MagMod, former technician for Leica and FujiFilm, and he spends his time when not working for Dave Shay Photography or Táve teaching photographers how to build better systems for their businesses.  Raleigh Wedding by Dave Shay

Images courtesy of Dave Shay Photography

What Is It That You Do?

Your business probably does more than one thing. Are you making it clear to your customers what exactly it is that you do?

What Are We Telling Our Customers?

Branding and the visual representation is more important now than it has ever been. In a visual marketplace, consumers have access to hundreds of options at a glance. You need to stand out and prove your value immediately. When you start off a single business with one goal this is easy, but if your business offers multiple services this can get confusing quickly. How do you create the ideal sales pipeline for a client looking for one of your services when you offer them so many? Are you giving your clients confidence that you’re the right fit for their job, or are you just shouting all the things you do at them?

Isolating Your Voice

Dividing pieces of your business that compete against each other for attention into their own brands gives you the opportunity to market yourself as an expert in that one area and lock your target client without making them

Raleigh Headshot Photographer

sort through a bunch of material never intended for them to see.

You get one chance to book each client. Make sure they’re being presented with the information they need and nothing more.

The first question you have to deal with is how far do you take this? Do I need separate Twitter, Instagram, Pinterest, Instant Messenger, and Fax Number for every facet of my business? The short answer is, yes… If you hate having free time. Otherwise, probably not. Isolate the different places that those clients are most likely to find you, and create from there. For some, this will mean two separate websites, for others it means a LinkedIn profile that directs to a different page on your website. For my commercial and wedding businesses, it meant two separate websites and appearances completely. If you’re looking to get into commercial photography, one of the best things I can share with you is that commercial clients don’t want a wedding photographer. They want someone specialized in dealing with corporations. By dedicating a website just to handle my commercial clients, they see me as an expert.

Commercial clients don’t want a wedding photographer.

A good rule of thumb on this is that if your services can add on to each other, you can keep them together. If they don’t overlap, they should be separate. If I’m selling corporate headshots, wedding photography, and a wedding GIF booth, there’s a good chance that my wedding clients will book a GIF booth. While possible, it’s very unlikely that they’ll book me for a corporate shoot the same time as their wedding. Since those two services can compete for attention, I’ll make sure they’re separated to strengthen each brand individually.

Appearances Matter

One of the biggest mistakes clients make when they book their clients is thinking that the appearance doesn’t matter at this point. They want to book with us, so we’re good. Maintaining a consistent brand throughout the entire process is essential to confirming yourself as the expert. One of the biggest reasons I chose Táve as my studio manager, was their ability to have multiple looks to the different brands inside of my account. Being able to send over a booking link specifically branded for my commercial clients, and send a softer branded quote full of wedding images to a bride moments later was a game-changer for me. The identity that my commercial client became accustomed to after viewing my website and portfolio was strengthened when my contracts and invoices had the same design to them. I even had a commercial client tell me that they’d be working with me going forward just because I wasn’t ‘one of those wedding people’, despite the fact that I very much am one of those wedding people.

Growing Your Business

Adding a second brand in Táve took me a few minutes at most to upload the images and get everything together. The real power of doing a second brand in my Táve account came when I was able to use the advanced reporting Táve offers. By breaking down profit and loss, lead sources, and product sales by each brand, I was able to see how to strengthen and grow each branch of my business individually and as a whole.

Wrap Up

While it’s not going to be the right move for everyone, separating your services into separate brands is something that’s worth looking into. Take some time, study the services you offer, and make sure your voice to your clients is clear and concise. Once you’ve got your brands figured out, take some time to use the tools from a studio manager like Táve to build your business to the best it can be.

Looking to set up your branding in Táve? Head here to learn more.

You can learn more about Raleigh Wedding Photographer Dave Shay at www.daveshay.com or on his instagram @daveshay.

 

Online Marketing Starter GuideIt all starts with an idea — something that’s unique to you. Maybe you’re a photographer. An artist. A designer. A writer. A makeup artist. These distinctions don’t matter when it comes to the actual business side of things. What matters is that you’re a creator. You’ve created something special, and now you want to share it with the world.

Read more

We’re adding a new way for users to try out next-generation features directly in their account.

In the coming weeks and months, we’ll be introducing certain features on an opt-in basis for those users who love trying new features and providing feedback. Our goal is to release certain features on an opt-in basis to provide a more focused approach to feedback and refinement before general release.

While we’re not announcing any specific public betas today, you can opt-in to notifications so that you’ll be alerted when one becomes available.

Read more

Leeann Marie

One of the leading wedding photographers in Pittsburgh, Leeann Marie has created an exclusive brand that is family focused for the cosmopolitan bride. She’s a national speaker for WPPI, has been in business for 9 years, and has a background in Industrial Engineering giving her a unique perspective on photography and business.  She photographs 25-30 weddings per year and only does office/admin work two days a week. Learn how Táve makes that possible for her. 

When I first started my wedding photography business, I had (what seemed like) an endless amount of time to work on my ideas, edits, and communication. I was out networking, writing blog post after blog post, managing social media like a pro, and mailing and receiving contracts.

Then life happened. I realized that sitting in my office for hours and hours on end was not doing any good for myself, my body, or my marriage. I needed a break! Add on top of that two kids in the past four years, and I really need my business to work for me instead of working for it!

Taking the time to invest in systems and tools that would help me succeed proved to be more and more important as my business (and family!) grew, and now I’m at a place where I have two small kids at home and only have office hours two days a week. I photograph 25-30 weddings a year still, and have received compliment after compliment about how well I prepare my brides for their wedding day, and how quickly their images are sent to their inbox.

And how has Táve stepped in to help? There are a million and one ways, but here I’ll outline some of the big places that I’m using their amazing technology to make my life easier and my business successful.

Read more

​​PDF Invoices, Orders & Quotes and Client Access Updates!

As the first step, of many, towards improving how your clients interact with Táve, we’re excited to announce that invoice, order and quote printouts have been redesigned from the ground up. Oh… they’re also PDFs. ❤️

For years, users have wanted a more streamlined invoice layout that gets right to the point of what a client owes and when. We heard you and agreed completely.

Check out our announcement video to learn more!

In addition to PDFs, we’re taking huge steps to modernize Client Access (all the pages your clients interact with on Táve). This included some restructuring of how we build the code there 🤓which means you’ll probably notice a few subtle changes.

Read more

If you are a photographer, florist, event planner or hair stylist, you have many tasks that need to be completed every day. From sending emails to scheduling appointments and events, there are many tasks you need to manage on top of your actual service. With so much to do, you may be wondering how you can stay organized.

Taking steps to stay organized will improve your efficiency and allow you to get more done. Here are four organization tips for creative business owners.

Read more

Managing a small business means you’re in charge of many unique tasks. Investing in a system to help you accomplish your everyday tasks can help you save time and money in the long run.

What Is a CRM?

CRM stands for customer relationship management. A CRM is a system or application that allows you to consolidate all your customer information into one location. Tracking the last interaction you had with a client is easy when you use a CRM system.

With a management system, you don’t have to worry about losing information about a client or being unable to locate information from your last phone call with them. A CRM puts all of your client information at your fingertips.

Read more

Nothing is worse than wasting time on a task that you could have completed much faster — or one that you could have automated. In this post, we’ll take a look at some of the most common tasks that you can start saving time doing with productivity hacks and automation tools.

Read more

Does your company do events in different time zones? Táve has you covered.

No matter where your event takes place, or for that matter, where you are in the world, Táve’s robust time zone support makes sure you know exactly when an event is.

Account Time Zone

In Settings › Main Settings, you’ll set the global time zone of your account. Your time zone here is actually set for you automatically when you first create your account but you can change it if needed.

Read more